Innovia puts an end to 'wrap rage' that stems from tough plastic packs

Expanded portfolio of Propafilm RCP has seals that are easier to open

Innovia Films (Cumbria, UK) is expanding its portfolio of peelable biaxially oriented polypropylene (BOPP) films to help alleviate the frustration of consumers trying to pry open plastic packaging.

Propafilm RCP, which is now available in 52 and 60 microns, is a  proven, easy-to-open, food packaging film range that now includes heavy duty, high barrier and snap wrap options.

The main benefit of using Propafilm RCP is that its seals are a breeze to open. Consumers of all ages and abilities can easily peel open the seals to get to the product inside. Whether they are young, an older adult or have physical limitations, no excessive force is necessary. Forget scissors, sharp implements or the risk of cutting yourself by accident. Gone are the frustrations of so-called ‘wrap rage’ when you just can’t get into the pack.

For product packers, achieving this easy opening is simple: the seal strength is consistent every time and the film can be used on existing packaging machines without any modifications required.

Another key benefit of using Propafilm RCP is that product spillage can be hugely reduced. With traditional films, opening packs often results in the packaging tearing. Propafilm RCP delivers reliable clean and neat opening, without destroying the pack. In addition, because the pack remains intact, resealing also becomes an option, when a label is applied. This allows products to be kept tidily in kitchen store cupboards.

Amaia Cowan, Innovia Films’ Product Manager—Speciality Packaging Films stated: “Brand owners are waking up to the fact that easy-open is increasingly becoming a major purchase consideration for consumers, especially those with reduced dexterity. We have listened to consumers who often complain about the difficulty of getting into conventional packaging.  Our easy-to-open packaging range makes their life that little bit easier. Rest assured, these films continue to protect the products they wrap while providing an enhanced product experience.”

The acrylic coating ensures a broad sealing range, which enables a wide packaging operating window and good machinability in all standard formats: flow wrap, vertical form seal or overwrap. Their moisture and aroma barrier properties make them an ideal choice to preserve many food items, including dried and chocolate-based products.

In July, PlasticsToday reported that Innovia is to focus solely on its BOPP business after it sold off its cellulose films business to Futamura earlier this year.

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