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Ecommerce-approved MeaSure closure from Silgan Dispensing provides one-hand, premeasured dispensing convenience in markets from cleaners to personal care.

Rick Lingle, Senior Technical Editor

August 17, 2022

2 Min Read
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Image courtesy of Silgan Dispensing

The MeaSure dosing solution is an innovative closure with a built-in chamber that delivers convenient, controlled dosing using one hand. When inverted, the closure dispenses the exact amount needed for the intended application and reloads within seconds. With MeaSure, consumers get a solution that removes the mess and the hassle of measuring cups in an easy-to-use, compact dispenser.

Designed by Silgan Dispensing with ecommerce and sustainability in mind, MeaSure meets Amazon’s ISTA-6A compliance for ecommerce distribution in showing no signs of damage or leaking during the rigorous testing process.

The polypropylene (PP) closure is also intended for concentrated formulas, which use less packaging and save on both raw materials and shipping. The closure is suitable for laundry, lawn & garden, automotive, cleaning, and personal care applications.

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The dosage customization range is from 5 to 40 mL/ or 0.17 to 1.35 ounces.

“MeaSure delivers on several key needs for our customers, including the need for omni-channel solutions, consumer driven innovation and sustainability,” says Lee Luo, senior manager of category development for Silgan Dispensing. “The continued rise in online shopping, the need for an improved dispensing experience, and the increase in usage of concentrates among consumers have all led to the creation of MeaSure. The smart design of this closure addresses all of those factors at once.”

The closure is already being used in the market, Luo informs us, although he is unable to share the customer or product category at press time.

MeaSure is appropriate for use in a range of PET and PP bottle sizes, he notes. Additional details:

  • Stock flip cap, standard closure size 28/410;

  • Standard dosage 15-20 mL with the standard viscosity products; and

  • Low viscosity (<100 cp) may require silicone valve option.

You’ll find more information at https://silgandispensing.com/products/MeaSure/

About the Author(s)

Rick Lingle

Senior Technical Editor, Packaging Digest and PlasticsToday

Rick Lingle is Senior Technical Editor, Packaging Digest and PlasticsToday. He’s been a packaging media journalist since 1985 specializing in food, beverage and plastic markets. He has a chemistry degree from Clarke College and has worked in food industry R&D for Standard Brands/Nabisco and the R.T. French Co. Reach him at [email protected] or 630-481-1426.

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