Sleeve labeling in all its forms is a dynamic and growing market, reports AWA Alexander Watson Associates (Amsterdam). Following the successful AWA International Sleeve Label Conference and Exhibition 2017, held recently in Miami, FL, AWA is now planning the schedule for the 2018 event, which moves to a new destination—Atlanta, GA—in April.
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| The sleeve application developed by McDowell Label and Screen Printing for Supre Tan Snooki-brand labels was named best sleeve label at the AWA International Sleeve Label Conference and Exhibition 2017 in Miami. |
Taking as its theme “Innovation—enhancing the value of brands,” the event will embrace all existing converting and application technologies, material science, design, sustainability and brand owner needs and wants in sleeve labeling. In addition, the winners of the 2018 AWA Sleeve Label Competition will be announced.
Upcoming events in the sleeve labeling arena for the remainder of this year include the AWA Shrink Sleeve Europe Seminar, which is part of Labelexpo Europe in Brussels on Sept. 27. The AWA Asian Sleeve Labeling Seminar 2017 will be held in Shanghai on Dec. 4, just prior to Labelexpo Asia.
Underlining current high levels of interest in sleeve labeling, AWA President and CEO Corey M. Reardon commented: “Our research shows that sleeve labels now represent an 18% share of the global labeling market. While growth levels have slowed from five years ago, they are still ahead of other leading labeling technologies—pressure-sensitive, glue applied and in-mold. New application segments for sleeve labels outside the ‘traditional’ beverage market are emerging, and of course they are also being embraced by the world’s developing economies, in Asia, for example. However, there is still plenty of room for innovation at all levels of the value chain.”
