It takes good looks and unblemished surfaces on packaging and containers to make brands appear flawlessly upscale, but what can be done to avoid particles and occasional stains that can occur post-production? And is it possible to maintain a like-new pristine appearance through the distribution supply chain and beyond for cosmetics and other premium markets?
The launch of a new product from MetaShield LLC (New York City), which specializes in advanced materials, offers an intriguing new option to protect packaging and products start to finish including through at-home use.
The product, MetaShieldCLEAN, is a fully transparent, nanotechnology-based coating that repels a significant amount of the stains, dust and dirt that typically accumulate on consumer packaging during ordinary use. The patent-pending coating is ideal for the cosmetics industry, where the appearance of the product post-sale enhances and preserves brand value. The formulation has a low volatile organic compounds (VOC) high solids content as a sustainable alternative to other aqueous or solvent-based clear coatings.
“Cosmetics companies understand that the package is their face to the world, and products that make consumers look fabulous should also look fabulous, even after purchase and everyday use,” says Martin Ben-Dayan, CEO of MetaShield LLC. “Competition within the cosmetics industry is fierce, with considerable investments being made in brand image and package design. Manufacturers realize that to maintain consumer loyalty, the high quality perception of their products also needs to extend beyond the point of purchase, and address the overall consumer experience. MetaShieldCLEAN enables designer cosmetics vessels to maintain their beauty and brilliant artistry well after purchase by dramatically reducing the accumulation of dirt and smears.”
Because MetaShieldCLEAN can be applied to most surfaces, it's also an ideal solution for a variety of other consumer products in industries where it is vital to keep surface components clean. “While the cosmetics industry is a terrific fit for the coating, we also believe there is a market for the product in several industries, including electronics, appliances and even the growing number of sensors used in Internet of Things-enabled devices,” Ben-Dayan tells PlasticsToday.
When asked about specific polymers, Ben-Dayan responds, “MetaShieldCLEAN has been tested on acrylonitrile butadiene styrene (ABS) and polycarbonate (PC) and has a chemical composition well-suited for adhesion to polymer-based substrates overall. However, it can be also be applied to most other surfaces such as glass, metal, ceramic and other plastics with a simple, easy-to-use pre-treatment.”
The patent-pending formulation was developed in-house. “MetaShield is not currently licensing the technology to any other firms, but we are in talks with distributors to establish agreements and relationships,” says Ben-Dayan.
MetaShield’s research team tested MetaShieldCLEAN by applying the nanotech coating to cosmetics packaging and exposing them to common sources of dirt, dust and staining agents – including blush, foundation, eye shadow, nail polish, and even permanent markers.
MetaShieldCLEAN coated products benefits:
- Much easier and faster to clean in lab testing;
- More scratch- and scuff-resistant than the standard coatings used by consumer packaging manufacturers in cosmetics and other industries;
- Reduce the microbes and germs on coated surfaces; and
- Protect against chemicals such as acetone, ethanol, isopropanol and lacquer thinner.
“MetaShieldCLEAN addresses the irony that the very makeup which enhances a person’s beauty often clings to the packaging, giving it a dirty appearance in the purse, handbag, or makeup cabinet,” says Ben-Dayan. “Companies invest far too much to create and sustain a brand image, only to have their valuable logos smudged over.”
MetaShieldCLEAN is currently available for sale and distribution, and is supplied in wet form for application by the customer. Says Ben-Dayan, “the formula is easily spray coated and UV cured using commercially available equipment and methods, and can be applied by conventional spin, dip, or spray methods allowing for simple end-to-end application in minutes. It cures quickly with UV exposure. It’s a flammable chemical, but in most regards it is very mild and non-reactive.”
The company also announced the availability of 1-L sample kits, often used by prospective OEMs for testing prior to quantity purchases. The proprietary nanotechnology-enabled formula is competitively priced and designed for turnkey implementation into high-throughput manufacturing.
Ben-Dayan is confident of the material’s acceptance. “Its properties provide a fantastic competitive edge to cosmetics industry stakeholders, including manufacturers, branding professionals, and third-party cosmetic design firms,” he states. “We have received tremendous feedback from the consumer product space and are currently in sample testing with several packaging OEMs that supply some of the world’s top cosmetics brands.”
For a visual demoinstration, view the MetachieldCLEAN video below.