Rubbermaid has announced the launch of EasyFindLids food-storage containers with SilverShield for antimicrobial product protection. The containers and lids contain small amounts of silver ions to help prevent the growth of odor-causing bacteria on the product surface. Because the technology is integrated into both the container and lid, it works continuously and lasts for the life of the product, Rubbermaid explained. SilverShield technology resists bacterial growth that causes food odors and meets FDA guidelines for food-contact surfaces.
“At a time when consumers are cooking more at home, we are pleased to offer a new storage solution that not only helps reduce clutter but also keeps food-storage containers free of odors,” said Kris Malkoski, CEO, Food Business Unit at Newell Brands. “With the introduction of SilverShield antimicrobial technology, our hope is to provide consumers with peace of mind that their meals and their containers can stay protected and fresh longer.”
The new antimicrobial containers feature the same modular, space-efficient construction as the Rubbermaid EasyFindLids collection, which is designed for easy organization and reduced clutter. Lids snap together and to container bases, making it easy to match the lid to the container. Additionally, bases nest neatly together when storing.