Innovations

Next-Gen Cleanflake Recycling Technology Debuts

Image courtesy of Avery Dennison AD-LPM-CleanFlake-collection-1540x800.jpg
Avery Dennison is first label manufacturer to enable rigid plastic recycling for its polymer films portfolio, which could divert 200 billion plastic containers from landfill.

While brands and converters seek solutions to increase the circularity of plastic packaging, Avery Dennison Label and Packaging Materials has removed a key obstacle to plastic recycling with the introduction of next-generation AD CleanFlake technology. This breakthrough extends CleanFlake benefits to the company’s core film portfolio, combining with its high-density polyethylene (HDPE) recycling compatibility.

Avery Dennison lays claim as the first label manufacturer to enable rigid plastic recycling across its film portfolio, providing brands and converters solutions that support recycling processes without compromising performance to meet sustainability goals.

AD CleanFlake technology is recognized by the Association of Plastic Recyclers, European PET Bottle Platform and Recyclass, for enabling recycling by working with the rigid plastic recycling processes to either remove cleanly (for PET) or remain with the package (for HDPE), resulting in good quality flakes, the conservation of virgin resources, and less landfill waste. The AD CleanFlake Portfolio has the potential to divert more than 200 billion rigid plastic bottles and containers from landfills.

"Our AD CleanFlake Portfolio significantly expands the applications for this groundbreaking technology.”

“This is an important step forward in using innovation to advance the circular packaging economy without compromising performance,” says Pascale Wautelet, VP global R&D, Avery Dennison Label and Graphic Materials. “Brands are actively seeking solutions to help them advance their sustainability initiatives. Our AD CleanFlake Portfolio significantly expands the applications for this groundbreaking technology.”

The AD CleanFlake technology goes beyond enabling recycling by delivering outstanding performance on adhesion, clarity, and conversion. For converters, the adhesive features excellent water whitening and bleeding resistance. Brands benefit from striking print quality that supports bold designs and contributes to shelf appeal.

AD CleanFlake will be available in Europe in September and North America by the end of the year. For more information on the AD CleanFlake Portfolio, visit label.averydennison.com/adcleanflake.

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