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Personal care packaging market headed for growth and global expansion

A new market assessment report from PMMI, The Association for Packaging and Processing Technologies (Reston, VA), predicts 5.5% annual growth for the global personal care packaging market through 2019. Personal Care Market Assessment also examines global trends, drivers and opportunities from the choice of materials to operations.

Clare Goldsberry

May 9, 2015

1 Min Read
Personal care packaging market headed for growth and global expansion

Bottles account for 30% of the market and are expected to grow an additional 28% through 2019, making them the most commonly used container format in this market. As for materials, plastic is the most popular for personal care packaging, accounting for 61% of materials used. PMMI's study projects plastic will remain dominant, growing 12% by 2019.

Brand owners are seeking ways to reduce waste by using less packaging overall, as consumer demand for convenience has led to a surge in smaller, more portable packages. Well-developed markets, including North America and Europe, are expected to see slower growth rates in cosmetics than developing markets such as Asia-Pacific and Latin America. Additional factors driving the personal care market include an expanding focus on sustainability, evolving consumer demands, innovations in machinery and materials, flexible equipment and globalization.

The shifts in consumer audiences and their demands make the need for flexibility even more important to personal care product packaging, the report said.

About the Author(s)

Clare Goldsberry

Until she retired in September 2021, Clare Goldsberry reported on the plastics industry for more than 30 years. In addition to the 10,000+ articles she has written, by her own estimation, she is the author of several books, including The Business of Injection Molding: How to succeed as a custom molder and Purchasing Injection Molds: A buyers guide. Goldsberry is a member of the Plastics Pioneers Association. She reflected on her long career in "Time to Say Good-Bye."

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