is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Plastic bag from the 1950s is hot new thing

Article-Plastic bag from the 1950s is hot new thing

Hinza bags
The reusable Shopping Bag 329 introduced by Sweden’s Perstorp in the 1950s fell out of favor with consumers as thin-film retail bags became ubiquitous. The great granddaughter of Perstorp founder Wilhelm Wendt has revived it to worldwide acclaim.

In the 1950s, Perstorp AB (Perstorp, Sweden) created a plastic carrying bag under the official name, Shopping Bag 329. While the bag quickly became popular among shoppers, who found it to be versatile and practical, free thin-film plastic retail bags soon disrupted demand for the durable carrier and production was stopped.

In 2006, Karin Bachstätter, the great-grandchild of Perstorp founder Wilhelm Wendt, started thinking that the time had come to bring it back. “As long as I can remember, my family and I have used these versatile bags,” said Bachstätter, who is now the CEO of Hinza AB. “When I moved away from home, I wanted to have my own bags, but since production had been closed for a long time, we started to produce them again. To our great joy, it was not just our family that was in need of the bags, and today we sell Hinza bags in design and interior design stores around the world.”

Last week, Svensk Forms (the Swedish Society of Crafts and Design) declared the bag to be sufficiently original to grant it copyright protection as an article of Applied Art. Perstorp AB’s Mikael Geden, EVP People & Culture and CEO Office at Perstorp, formally transferred the rights to the bag to Karin Bachstätter’s company, Hinza AB. “It is with great pride that we [hand] over our rights for Shopping Bag 329 to Hinza AB,” stated Geden. “We look forward to seeing Karin and Hinza AB take on this proud part of our history into the future.”

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.