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Becoming more than 'just a moldmaker' has brought R&D/Leverage a world of opportunities for expanding its business globally. R&D/Leverage, headquartered n Lee's Summit, MO, services the food and beverage, home and personal care, and healthcare industries, offering not only mold manufacturing capabilities but structural brand development as well. Structural brand development includes upfront research such as retain audits that include trend and color study, ethnographic research, consumer focus groups, concept development, validation and implementation.

Clare Goldsberry

January 21, 2015

2 Min Read
R&D/Leverage partners with Hughes Design Group for structure-to-branding packaging solutions

Becoming more than 'just a moldmaker' has brought R&D/Leverage a world of opportunities for expanding its business globally. R&D/Leverage, headquartered n Lee's Summit, MO, services the food and beverage, home and personal care, and healthcare industries, offering not only mold manufacturing capabilities but structural brand development as well. Structural brand development includes upfront research such as retain audits that include trend and color study, ethnographic research, consumer focus groups, concept development, validation and implementation.

The company just announced its alliance with Hughes Design Group, representing what the company calls "an unsurpassed value proposition for consumer package goods companies seeking seamless process efficiency and breakthrough, brand-building solutions."               

realemon-2.jpegBoth R&D/Leverage and Hughes Design Group are considered best-in-class companies. Combined, their experience represents more than 70 years of packaging expertise, across all key development phases—from concept and brand development to consumer research through go-to-market execution—in structure and branding. The companies' full-spectrum offering is one that streamlines the development process and eliminates the costly, cumbersome, and frustrating package design silos that too often throttle speed-to-market and yield sub-optimal packaging.

R&D Leverage is the only firm in plastics packaging to offer both structural brand development and mold manufacturing capabilities, while Hughes Design Group has 30 years of award-winning experiences in visual branding, retail presence and packaging design. R&D/Leverage's mold manufacturing capabilities include full mold manufacturing for PET tooling, Injection Blow Mold (IBM) tooling, injection molds, as well as unit tool development, testing, validation, and training.

"Our holistic approach smoothly and efficiently integrates all elements of the process," commented Jason Husk, director of business development for R&D/Leverage, in a press release. "Each facet of the assignment is linked to the overarching strategy for the brand. Add constant internal collaboration on our side, and single-point of contact for our customers and you have a streamlined system that saves time, cuts redundancies, and results in a better packaging outcome."

Barney Hughes, founding principal and president of the Hughes Design Group, said, "Our alliance with R&D/Leverage allows us to act in true partnership with our customers. Because we are all pulling in the same direction, instead of passing the project 'down the line' step-by-step, or piecemeal, as is so often the case in our industry, we eliminate unproductive territoriality and deliver levels of expertise that delights customers. The resulting streamlined approach means a truly economical brand-centric solution leading to innovation and brand success at shelf."

"From the technical, engineering and structural piece to the marketing, graphics and brand identity elements, this union represents proven industry leadership," he added."We're the real deal—straight shooters with industry know-how that represents true value-added for our customers."

To visit with R&D/Leverage, visit booth #S-28000 at NPE2015 in Orlando, FL.

About the Author(s)

Clare Goldsberry

Until she retired in September 2021, Clare Goldsberry reported on the plastics industry for more than 30 years. In addition to the 10,000+ articles she has written, by her own estimation, she is the author of several books, including The Business of Injection Molding: How to succeed as a custom molder and Purchasing Injection Molds: A buyers guide. Goldsberry is a member of the Plastics Pioneers Association. She reflected on her long career in "Time to Say Good-Bye."

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