Seventh Generation (Burlington, VT), a household and personal-care products company and self-described “pioneer in the environmentally conscious products space,” has introduced a new "green" cap for its Natural Dish Liquid. The cap utilizes 100% post-consumer recycled materials, many of which were polypropylene plastic clothes hangers and deli containers. The product is reportedly the first 100% post-consumer recycled plastic cap on the market.
This is the latest evolution in Seventh Generation’s ambitious undertaking to reduce environmental impact and create a “brighter future for the next seven generations.” The company derives its name from the Great Law of the Iroquois Confederacy that states, “In our every deliberation, we must consider the impact of our decisions on the next seven generations.”
The new design also supports the company’s goal of ensuring each packaging component across its product portfolio is virgin-petroleum free and widely recyclable by 2020.
“This small design change will make a big impact on reducing the footprint of our dish soap, and, we hope, will also set a new standard for the industry,” said Joey Bergstein, CEO of Seventh Generation. “Caps are among the last piece of the packaging portfolio to convert to virgin-petroleum-free plastic, and with this announcement, we’re happy to report about 85% of Seventh Generation packaging components are already there.”
Seventh Generation worked closely with TricorBraun, a global packaging leader, to make the cap, said the company’s announcement. Their task was not only to make it out of 100% post-consumer recycled materials, but also to satisfy quality requirements and consumer preferences.