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Toray Plastics (America) helps Mexican CPG companies satisfy regional packaging preferencesToray Plastics (America) helps Mexican CPG companies satisfy regional packaging preferences

Mexican consumers’ food preferences influence package design. For example, they like to purchase milk as a dehydrated powder packaged in a stand-up zipper pouch and are more accepting of retorted food products than U.S. consumers.

Clare Goldsberry

April 6, 2018

2 Min Read
Toray Plastics (America) helps Mexican CPG companies satisfy regional packaging preferences

Mexican consumer product goods (CPG) companies are meeting growing demand for flexible packaging in their country, throughout the region and internationally with an array of films and services from Toray Plastics (America) Inc. (North Kingstown, RI). In addition, U.S. CPG companies that are supplying the Mexican, Latin American and South American, as well as U.S., markets are benefiting from Toray’s core competencies, said Toray.

Torayfan Over the Mountain high-barrier BOPP films are designed to prevent packages from bursting when they are transported in high-altitude and low-atmospheric pressure conditions.

“Mexico is a very exciting market for food manufacturers who want to grow business,” said Doug DeVries, Business Manager, Toray Plastics (America). “It has a population of more than 125 million people and an expanding middle class. CPGs doing business there want seamless service. That includes local sales representation, border warehousing and bilingual communication.

“With Toray, customers are able to bundle in one order all the polypropylene, cast-polypropylene and polyester packaging films they need, including specialty extrusion-coated films. Our service also provides flexible pricing and, most important, a solution-driven approach to projects. At Toray, we’re not in business just to make a sale. We build long-term relationships based on trust by consistently providing customers with the most thoughtful, innovative packaging solution for their project and on-time delivery.”

DeVries explained that Mexico’s warm climate and topography are critical factors when customers are specifying packaging films. Structures must be barrier-stable and exhibit little or no barrier degradation as the temperature and humidity rise. Packaging also requires the seal strength to resist bursting when transported through high-altitude, low-atmospheric-pressure mountainous regions. New Torayfan Over the Mountain high-barrier BOPP films with integrated sealant technology and improved hermeticity are designed for those applications.

DeVries notes that Mexican consumers’ food preferences influence package design, too. For example, they like to purchase milk as a dehydrated powder packaged in a stand-up zipper pouch. “They also are more accepting of retorted food products than U.S. consumers. Refried beans, tuna, beef and pork in a clear, retort pouch are extremely popular. And they like the sachet format for condiments, sauces, candy, vitamins, and single-use personal care items, such as shampoo and antibacterial gel.”

Sustainability and environmental stewardship are important to Mexico-based CPG companies. “Customers want to work with an authentic, transparent, socially-responsible enterprise. They also want environment-friendly thin films and they expect ongoing R&D on ‘green’ products,” said DeVries. 

Toray Plastics (America) Inc. claims a position of leadership as a manufacturer of polyester, polypropylene, biobased and metallized films for flexible and rigid packaging, lidding, graphic, industrial, optical, and electronic applications, and conducts all its manufacturing and metallizing at one location. Toray is also a leader in the manufacture of polyolefin, polypropylene and polyethylene foams for the automotive and flooring industries.The company is a subsidiary of Toray Industries Inc., which has annual sales exceeding $19 billion. 

About the Author

Clare Goldsberry

Until she retired in September 2021, Clare Goldsberry reported on the plastics industry for more than 30 years. In addition to the 10,000+ articles she has written, by her own estimation, she is the author of several books, including The Business of Injection Molding: How to succeed as a custom molder and Purchasing Injection Molds: A buyers guide. Goldsberry is a member of the Plastics Pioneers Association. She reflected on her long career in "Time to Say Good-Bye."

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