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The package design for Lemi Shine offers a unique blend of stability, aesthetics and function, said the company.

Clare Goldsberry

March 5, 2017

2 Min Read
TricorBraun’s counter-worthy design for dish-soap packaging earns award

What do customers want in an ordinary dish-soap package that typically is hidden away under the kitchen sink? TricorBraun’s research showed that customers wanted the functionality of under-the-counter dish soap in a new, counter-worthy design, according to Jonathan Bolda, TricorBraun Design Engineer. The company responded with flair, and it was rewarded with a prestigious design award.

“Developing a new package for Lemi Shine was a welcome engineering challenge because it involved more creativity than most projects and customer feedback was quick, so the process was smooth,” said Bolda. The new Lemi Shine dish soap bottle is molded from polyethylene terephthalate with a polypropylene closure and silicone valve. The label is pressure sensitive, according to the information provided to PlasticsToday and sister brand Packaging Digest by TricorBraun.

TricorBraun’s package design for Lemi Shine offers a unique blend of stability, aesthetics and function, said the company. Additionally, the company’s exclusive rights to the Aptar Sure Snap Valve provide precise and innovative dispensing technology. Engineering of this silicone valve accommodates a clean flow and secure cut-off, providing the precise control asked for by consumers during research. TricorBraun engineered the specific closure design that holds this valve so that it works seamlessly with the bottle design.

The Advanced Design & Manufacturing (ADM) Cleveland event showcases five zones—packaging, automation and robotics, design and manufacturing, plastics and medical manufacturing—on March 29 and 30, 2017. Go to the ADM Cleveland website to learn more and to register to attend.

According to TricorBraun Packaging Consultant Joey Caldwell, the company was also able to leverage international and domestic tool builders to accelerate speed to market. “Once a prototype was ready, Lemi Shine was able to validate the functionality and aesthetic appeal with consumers firsthand and its sales force was able to land agreements with Walmart, Kmart, Target and HEB Texas Grocery. The number of commitments from major retailers continues to grow.”

The company was recently awarded a 2017 American Package Design Award for the new Lemi Shine dish soap bottle.

Based in St. Louis, MO, TricorBraun Design and Engineering Group is a unit of TricorBraun, one of North America’s leading providers of rigid, corrugated and flexible packaging. The group is focused on designing, engineering and managing the development, production and commercialization of custom packaging solutions for personal care, cosmetics, healthcare, food and beverage, industrial household chemical and animal health products. It is supported by more than 40 TricorBraun offices globally.

About the Author(s)

Clare Goldsberry

Until she retired in September 2021, Clare Goldsberry reported on the plastics industry for more than 30 years. In addition to the 10,000+ articles she has written, by her own estimation, she is the author of several books, including The Business of Injection Molding: How to succeed as a custom molder and Purchasing Injection Molds: A buyers guide. Goldsberry is a member of the Plastics Pioneers Association. She reflected on her long career in "Time to Say Good-Bye."

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