Tupperware has been a household name for 75 years, and it was one of the first brands to introduce plastic products into the kitchen of nearly every home in America through its unique sales tool — Tupperware parties. Tupperware Brands Corp. (Orlando, FL) is changing with the times and has announced the expansion of its ECO+ product portfolio made with sustainable materials. It is introducing Lunch-It Containers and Sandwich Keepers and announcing a partnership with Eastman and its Tritan Renew material.
Tritan Renew will enable Tupperware to further expand ECO+ to products that require a clear, glass-like design. This strategic partnership will allow Tupperware to further expand its innovation efforts, introducing products that are functional and environmentally friendly while also on-trend for consumers, said Tupperware Brands.
Tupperware first introduced ECO+ in 2019 with a new material comprising mixed plastic waste that otherwise was destined for incineration or landfill. The use of this initial circular material has resulted in the elimination of more than 100 tons of CO2 emissions. Following the initial success, ECO+ has expanded to include a line of products made from a variety of sustainable, recycled, biobased, and environmentally preferred materials. The current product portfolio includes the ECO+ Straw Set, ECO+ To-Go Cups, and now the new ECO+ Lunch-It Containers and Sandwich Keepers.
“At Tupperware, we continuously invest in new research and design for innovative, functional, and environmentally responsible products that not only meet new consumer trends but build upon the love and trust we have established over our 75-year history. Our efforts to support the next generation of sustainable materials continues to reflect upon our purpose to nurture a better future every day by reducing waste at every step of the product lifecycle,” said Bill Wright, Tupperware Brands Executive Vice President, Product Innovation. “I’m honored today to expand our ECO+ line with new product introductions and our new partnership with Eastman’s Tritan Renew, which allows us to use recycled material in our more transparent designs. I know together we’ll work to reshape what is possible in regard to recycled material.”
Tritan Renew resin is made with Eastman’s polyester renewal technology that recycles at the molecular level, breaking down plastic waste to its fundamental building blocks to be used to create pristine new material. The material is highly durable, dishwasher safe, and free of BPA, BPS, and BPF. Tritan Renew offers Tupperware the ability to design clear or transparent products with 50% certified recycled content without compromising on quality or clarity.
“Tupperware has been at the forefront of sustainability, even before sustainability was top of mind,” said Scott Ballard, Vice President and General Manager of Specialty Plastics at Eastman. “At Eastman, we’re pleased to make molecular recycling a reality and deliver products that reduce consumption, advance the circular economy, and create value from waste. Tupperware’s choice of Tritan Renew shows what is possible today, not just years in the future.”