Vintage tupperware

Tupperware unveils superfluous strategy to combat waste

Tupperware’s No Time to Waste campaign targets food and plastic waste, but the Orlando, FL–based company needs no end-of-lifecycle strategy because, well, Tupperware is eternal.

Tupperware (Orlando, FL), the company that launched a billion kitchenware items via fun parties in the 1950s, is now launching a strategy to combat food and plastic waste, No Time to Waste. The company is committing to taking large steps to ensure significant waste reduction at every point of its products’ lifecycle by 2025.

Someone should alert Tupperware management that their new “sustainability” strategy isn’t really needed. In case you haven’t heard, absolutely no one has thrown away their decades-long collection of Tupperware items. Tupperware is ubiquitous across America’s kitchens. Tupperware needs no end-of-lifecycle strategy because Tupperware is eternal! 

One day in the distant future, archeologists from an alien civilization will be digging around, unearthing millions of bowls, lids, pitchers, salt and pepper shakers—every type of plastic kitchen item you can imagine. What will they think? Probably they will wonder how one brand became so ubiquitous that the history of our modern-day civilization became written in plastic Tupperware!

Old Tupperware products never die—they don't even fade away. The ubiquitous plastic kitchenware is eternal. Image courtesy Sam I Am . . . /flickr.

Tupperware’s announcement said that the company is “further advancing a circular approach to plastic, where products never enter the waste stream.” 

Are you kidding me? I mean, really? Does Tupperware ever enter the waste stream?

After my mom died last summer, my brothers and I were cleaning out her house and found Tupperware items that she’d been using since the 1950s and 1960s—at least 20 lids and as many bowls, along with the salt and pepper shakers of our childhood. She had pitchers, cake and pie carriers, egg-yolk separators and other nifty kitchen gadgets that Tupperware invented over the first decades of its existence.

The only real problem Tupperware has is finding a way to help consumers keep the bowls and lids together. Believe me, Tupperware management, that is a huge problem that needs an immediate solution! 

I began looking at my own collection of Tupperware that spans at least 50 years, and was truly amazed at the eternal nature of those products, which are still in use today! 

Mark Shamley, Tupperware’s VP of Global Social Impact, is probably the person you can write to about the 70-year-long societal effect Tupperware has had. I think its original strategy is working perfectly, except maybe for the parties. As a child back in the 1950s, I really enjoyed the parties. I miss them. Maybe bringing back the parties with the Tupperware Hostess would be a great way to get people off social media and connecting in person once again . . . over a living room full of Tupperware!

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