Packaging can earn a wide range of awards and that's all well and good, but there’s a globally known organization, the United Nations (New York City), that’s not usually associated with awards for packaging developments.
Which is why the United Nation’s United Nations Momentum for Change Lighthouse Activity award given to TerraCycle (Trenton, NJ), Procter & Gamble (Geneva, Switzerland) and SUEZ (Paris) seems pretty special.
The UN's recognition is for the initiative announced earlier this year with the partnership of these three organizations to create the world's first fully recyclable shampoo bottle made with beach plastic. The award is to be given in Bonn, Germany, in November during the United Nations Climate Change Conference (COP23).
The shampoo bottle, made for the world #1 shampoo brand, Head & Shoulders, contains 25% beach plastic that is collected from beaches, oceans, rivers and other waterways. TerraCycle manages the collection process, working with NGOs and cleanup organizations on six continents. The project was announced at the World Economic Forum in January and the first bottles went on store shelves in France this summer.
|Explore packaging, plastics and more in Minneapolis November 8-9 during the 15th anniversary of MinnPack that’s co-located with 5 other exhibitions including PLASTEC. For more information, visit the MinnPack website.|
"We are so honored to be recognized for the work we and our partners are doing to take action against some of the world's biggest environmental issues," said TerraCycle CEO Tom Szaky. "We hope that calling attention to this project will help people become aware of the magnitude of the beach plastic problem and be inspired to get involved."
TerraCycle develops solutions for hard-to-recycle items such as chip bags, coffee capsules, pens, and even cigarette butts among many others things and converting them into raw materials. TerraCycle collects, converts and sells more than 100 waste streams in the U.S. that were originally destined for landfills.
The Momentum for Change initiative, spearheaded by the UN Climate Change secretariat, shines light on some of the most innovative, scalable and practical examples of what people across the globe are doing to combat climate change. Momentum for Change is a part of wider efforts to mobilize action and ambition, as national governments work toward implementing the Paris Climate Change Agreement and the Sustainable Development Goals. TerraCycle, P&G and SUEZ were one of four winners in the Planetary Health pillar, and one of only 19 winners overall in five categories.
The 2017 Lighthouse Activities comprise an range of projects and personal stories that touch on sustainability, climate protection, environmental consciousness, and social responsibility. The complete list of the 2017 Momentum for Change Lighthouse Activity winners was made public during a ceremony Thursday, October 12 in Berlin, Germany.
For more about the bottle, see Procter & Gamble launches Fairy Ocean Plastic bottle made with 100% recycled plastic, published October 2017, and Not just another day at the beach for plastics packaging, published February 2017.