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Embossed surfaces create distinctive visual and tactile appearances that appeal to consumers and reinforce brand differentiation.

Clare Goldsberry

December 6, 2016

1 Min Read
Yupo in-mold labels use company’s patented Sculpt technology

New from Yupo (Chesapeake, VA), a global supplier of in-mold label (IML) film substrates for consumer blowmolded packaging, is Sculpt IML patented technology, which the company showcased at the recent IMLCON/IMDCON in Chicago. The decorative embossed surfaces will give brand owners a “stronger presence on the shelf and in the mind of the consumer,” said Yupo. The embossed surfaces create a distinctive visual and tactile appearance that entices consumers to look at and touch the products.

The molds (or inserts) are machined in the portion of the IML area to produce a “raised” effect, so that when the label is applied through the IML process it imparts a unique look and feel to the bottle or container. This allows brand owners to market a number of visual and tactile enhancements on the package by playing with graphics and structural dimensionality, said Yupo.

Additionally, the new Yupo Sculpt IML technology provides seamless labels that are less susceptible to counterfeiting, thus protecting the products and brand reputation. Compared with pressure-sensitive labels, Yupo Sculpt IML technology substrates have no adhesives or release liners, so waste is dramatically reduced during the manufacturing process.

Yupo Sculpt IML technology also enhances a brand’s visual impact, because of the extra dimension granted to product pictures and graphics.

About the Author(s)

Clare Goldsberry

Until she retired in September 2021, Clare Goldsberry reported on the plastics industry for more than 30 years. In addition to the 10,000+ articles she has written, by her own estimation, she is the author of several books, including The Business of Injection Molding: How to succeed as a custom molder and Purchasing Injection Molds: A buyers guide. Goldsberry is a member of the Plastics Pioneers Association. She reflected on her long career in "Time to Say Good-Bye."

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