Consumer goods giant Procter & Gamble Co. (P&G; Cincinnati, OH) has joined The Recycling Partnership, a non-profit group which aims to increase curbside recycling in the U.S.

The company is the latest member to join the partnership and is among the ranks of Amcor (Ann Arbor MI), Coca-Cola Co. (Atlanta, GA), Sonoco Products Co. (Hartsville, SC), American Chemistry Council (Washington, DC), Association of Postconsumer Plastic Recyclers (Washington, DC) and the Society of the Plastics Industry Inc. (Washington, DC).

“At P&G, we are working toward a vision that one day no waste will go to landfill. Helping expand and enable recycling efforts is key to helping us reaching that vision,” said Steve Sikra, P&G’s Global Leader for packaging material science and technology, in a statement. “The Recycling Partnership’s work is helping build solutions and create value that we hope will increase at-home recycling.”

This increase, Sikra said in his statement, will help provide “more recycled materials for companies like P&G to use in their packaging.”