Color is a critical component of most consumer applications, and choosing the right color in a timely manner is also critical to the brand owner's market launch. To assist product developers, Plastics Color Corp. (PCC), a supplier of color concentrates, compounds, custom-functional masterbatches and other polymer technologies, will demonstrate its unique product design application during a live webinar March 19, 2014.
The design app, named isaac, allows users to drastically reduce time-to-market by streamlining the color design and development process. The PCC webinar will discuss a new color introduction process that can improve a brand owner's speed-to-market; developing a commercialization strategy for a brand owner's design team built around speed-to-market; controlling design choices while maintaining maximum brand impact of the new designs; and understanding how the Isaac system can impact costs of design and product introduction.
isaac runs on any operating system including iOS (iPhone, iPad) and Android systems for tablets as well as PC and Mac. isaac allows users to select from a palette of pre-approved colors, apply them to 3D objects and send samples electronically, design a product in real-time and share color story-boards with others in their organization. The latest version of isaac also allows PCC customers to access order history data stored on PCC's secure servers.
The webinar, titled Packaging Design at the Speed of NOW, will be hosted by PCC's Vice President of Business Development Timothy Workman, and Sara Martin, color marketing and strategic accounts manager. It is scheduled for 11:00 AM EST on March 19. Registration is now open at http://www.business-review-webinars.com/webinar/Supply_Chain/Packaging_Design_at_the_speed_of_NOW-bWqCt4hK?utm_source=SP&utm_medium=IU&utm_campaign=PCC1. There is no charge to participate.
PCC has more than 40 years of experience in the polymer industry and operates fully-equipped product development laboratories and manufacturing facilities in California, Illinois, North Carolina and Nanjing, China. The company also provides testing and product development services through its Solutions Center in Asheboro, NC.