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Lenticular imaging has become popular over the past few years, as a way to enhance brand identity and create special effects interest in items like stadium cups and movie themed cups for theater promotionals. Now, AGI-World, a supplier of media packaging for CDs and DVDs to the home entertainment industry, has announced another addition to its wide range of print capabilities: lenticulars.

Clare Goldsberry

October 25, 2011

2 Min Read
AGI extends print offering to lenticulars

Lenticular imaging has become popular over the past few years, as a way to enhance brand identity and create special effects interest in items like stadium cups and movie themed cups for theater promotionals. Now, AGI-World, a supplier of media packaging for CDs and DVDs to the home entertainment industry, has announced another addition to its wide range of print capabilities: lenticulars.

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Lenticular DVD packaging.

AGI currently serves a variety of home entertainment companies including Universal Studios, 20th Century Fox, Sony and HBO. To further reinforce its commitment to this market with relevant packaging solutions, AGI has adopted this print technology which utilizes a magnifying plastic lens, creating an illusion of depth thus giving the printed image a real 3D effect without glasses.

Over the past few months, AGI has already produced over one million lenticular lens packaging products for titles such as Black Swan, Limitless and Season of the Witch. The variety of lenticular effects available ranges from 3D to flip and animation to zoom and morph. To guarantee the highest quality in the industry, the whole process is undertaken in-house at AGI special packaging facility in Sough, Berkshire, U.K., utilizing the latest lenticular lens technology.

"We are very proud to be able to offer our existing and new clients a single source supply chain for lenticulars," says Andy Watts, General Manager of AGI Slough. "We believe lenticular printing will be very popular, particularly amongst our Film Studio clients, considering the ever growing amount of 3D Blu-ray releases emerging in the market place."

AGI-World announced in August that it will merge with Shorewood Packaging creating AGI-Shorewood, creating one of the largest specialty packaging businesses in the world. With 11 manufacturing facilities in Europe, North America, and Australia, and more than 1500 employees, AGI is a major player in the packaging market. For 20 years, its Amaray box for CDs and DVDs has been an industry standard.

About the Author(s)

Clare Goldsberry

Until she retired in September 2021, Clare Goldsberry reported on the plastics industry for more than 30 years. In addition to the 10,000+ articles she has written, by her own estimation, she is the author of several books, including The Business of Injection Molding: How to succeed as a custom molder and Purchasing Injection Molds: A buyers guide. Goldsberry is a member of the Plastics Pioneers Association. She reflected on her long career in "Time to Say Good-Bye."

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