Sponsored By

The Engel Group has established an 100%-owned subsidiary called Wintec, which will start producing injection molding machines this summer. In Asia, the Austrian injection moulding machine manufacturer and system supplier is targeting further sustainable growth with a clearly defined product range under the new brand. Peter Auinger, who has transferred within the Engel Group from Mexico to China, will be the subsidiary's CEO.

PlasticsToday Staff

April 14, 2014

2 Min Read
Engel creates new subsidiary in China

The Engel Group has established an 100%-owned subsidiary called Wintec, which will start producing injection molding machines this summer. In Asia, the Austrian injection moulding machine manufacturer and system supplier is targeting further sustainable growth with a clearly defined product range under the new brand. Peter Auinger, who has transferred within the Engel Group from Mexico to China, will be the subsidiary's CEO. 

The new production plant for injection molding machines is located in Changzhou, in the industrial province of Jiangsu. The target market is China, but Engel also expects to serve injection molding customers in Southeast Asia, Korea, Taiwan and India.

Untitled1_0.jpg

Wintec is located in Changzhou in the industrial region Jiangsu. The newly established plant will produce its first injection moulding machines in summer 2014.  

"Our goal for Wintec is to appeal to processors looking for relatively standardised machines with a limited range of options," said Peter Neumann, CEO of the Engel Holding in Schwertberg/Austria. "This strategic decision allows us to open up a new target group for Engel and strengthen our foothold in Asia at the same time."

Engel says that the demand for integrated and automated system solutions is constantly increasing in Asia. Wintec, however, is positioning itself in the large commodity applications segment. "The requirements of Asian commodity manufacturers for energy efficiency, precision as well as supplier services have increased sharply over the past years. Local suppliers, however, do not sufficiently meet these requirements," said Wintec CEO Peter Auinger. "With Wintec we are in an excellent position to achieve this."

Wintec's production plant and service sites are integrated into the Engel Group's global quality management. The company says the difference in Wintec's and Engel's injection molding machines lies in the reduced modularity and the smaller range of options. Therefore, Wintec is able to offer in Asia injection molding machines for commodity applications at a competitive price and with short delivery times.

"There is hardly any overlap with the series of Engel," Auinger said. "Until now, commodity manufacturers in Asia have mainly used injection moulding machines from Taiwanese, Korean, and Chinese suppliers. With Wintec, we are developing new target markets." To this end, Wintec is establishing a completely independent sales and service structure in China. 

Sign up for the PlasticsToday NewsFeed newsletter.

You May Also Like