Integral forms ElectriPlast Corp. to focus on conductive plastic commercializationIntegral forms ElectriPlast Corp. to focus on conductive plastic commercialization

Integral Technologies (Bellingham, WA) has created ElectriPlast Corp. as a wholly owned subsidiary that will function as the operating entity responsible for the commercialization, sales, and marketing of the company's electrically conductive resins. Based in Philadelphia and directed by Herbert Reedman, a former automotive retail executive and recently appointed member to Integral's board, the new business hopes to gain greater acceptance of the expanding suite of conductive resins, which now includes more than 80 blends.

Electriplast electrically conductive resin

Reedman, who will act as president and CEO, said the company is seeing accelerated demand in electrically conductive resins, adding that the manufacture and marketing of the ElectriPlast line of conductive plastics, will be the new company's "specialty, our sole focus and will prove to be our competitive advantage as we continue to introduce new products into the marketplace."

Integral's most recent product launch was for ElectriPlast EP-CF/66, a polyamide (PA66) and nickel-plated carbon fiber composite. Applications for existing ElectriPlast blends include everything from wire and power electronics, to shielding, antennas, capacitors and medical devices.

In a June interview posted on Integral's website after he was named to the board in May, Reedman said that many of ElectriPlast's greatest challenges "are behind us," noting that it spent seven years and $18 million dollars developing, testing, and proving this technology.

"What remains is the commercialization of ElectriPlast," Reedman said, "exploiting the vast opportunities for our technology and transforming Integral into a success-driven sales organization."

Reedman had served on numerous outside boards in the automotive industry, including advisory boards for Jaguar, Ford, General Motors, XM Satellite Radio, OnStar, and CoreStates Capital, among others. He is also the co-founder and Managing Partner of Vantage4 LLC (Fort Washington, PA), a marketing and consulting firm specializing in automotive.