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When you think hot-runner systems, think Milacron. When you think mold components, think Milacron. That is Milacron's new strategy for integrating its products under the umbrella of Milacron. Whether it's injection, extrusion, blow molding, mold technologies, process control systems or hot-runner systems, think Milacron. Milacron is bringing these technologies together under a unified brand that reflects the company's transformation into the industry's most comprehensive integrated plastics solutions provider.

Clare Goldsberry

April 3, 2015

2 Min Read
Milacron unveils integrated product portfolio at NPE2015

When you think hot-runner systems, think Milacron. When you think mold components, think Milacron. That is Milacron's new strategy for integrating its products under the umbrella of Milacron. Whether it's injection, extrusion, blow molding, mold technologies, process control systems or hot-runner systems, think Milacron. Milacron is bringing these technologies together under a unified brand that reflects the company's transformation into the industry's most comprehensive integrated plastics solutions provider.

"We recognize the equity in each of these brands that we've acquired, but the goal is to create a strong connection between each product brand and Milacron," Bruce Catoen, Chief Technology Officer at Milacron, told PlasticsToday. "We want to remain about choice, whether you're looking for thermocouples or a complete system. We want to help you find the best process to serve your requirements."

milacron-logo-200.jpgThe new Milacron will push the boundaries of possibilities in plastics with breakthrough products from leading brands, including Milacron, Mold-Masters, DME, Ferromatik, Uniloy and CIMCOOL. The company introduced its new Milacron PET System at NPE2015 that includes a servo-hydraulic preform molding system with ease-of-service features. Also presented at the show for the first time was the Klear Can, a breakthrough co-injection method that produces containers that replicate the benefits of metal and glass storage solutions with all the added benefits of plastic.

Tom Goeke, CEO of Milacron, said, "We now have all the pieces in place to realize Milacron's vision: Delivering localized, innovative, end-to-end plastics processing solutions to customers on a global scale. Collectively, we have developed more products in the last two years than our product brands have in the last 10 years. We want customers calling us with their toughest problems and wildest ideas; it's our business to make their aspirations come to life."

With the new integrated approach, Milacron believes that customers will benefit from its global footprint and a more localized offering. The company also has combined its research and development efforts to improve quality, speed, precision and energy efficiency across its entire production portfolio.

Milacron's new direction is reflected in the new Milacron logo: An updated and contemporary reflection of Milacron's evolution beyond its beginnings as a plastics machinery company. It honors Milacron's heritage, with red coloring, while the three-dimensional box represents both the "M" in Milacron and the possibilities of combining products in a powerful, consolidated way in order to reveal something new and exciting for customers, said the company.

"With this move, we're growing relationships," said Goeke, "from the spark of a single, great idea to constructing a dream product on a global scale. Our ultimate goal is to help our customers succeed in their businesses."

About the Author(s)

Clare Goldsberry

Until she retired in September 2021, Clare Goldsberry reported on the plastics industry for more than 30 years. In addition to the 10,000+ articles she has written, by her own estimation, she is the author of several books, including The Business of Injection Molding: How to succeed as a custom molder and Purchasing Injection Molds: A buyers guide. Goldsberry is a member of the Plastics Pioneers Association. She reflected on her long career in "Time to Say Good-Bye."

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