In recognition of its innovative use of recycled plastic and product design centered on recycling, Nestlé Waters North America (Stamford, CT) has received the 2019 Design for Recycling (DFR) Award from the Institute of Scrap Recycling Industries (ISRI; Washington, DC). Nestlé Waters received the prestigious award specifically for the design of its Nestlé Pure Life 700-ml bottle made from 100% recycled PET plastic (rPET).
“The Design for Recycling Award recognizes proactive steps made by manufacturers that have actively incorporated its principles into products and processes,” said Robin Wiener, president of ISRI. “Through innovative thought and design, Nestlé Waters is demonstrating the positive value of recycled plastics. There are obvious invaluable environmental benefits to using recycled plastics as feedstock in the manufacturing process to which Nestlé Waters has shown a commitment. On top of that, the design of the labeling process also takes into account improving the quality of the recycling stream. Through every stage of the manufacturing process, Nestlé Waters has shown a clear dedication to designing for recycling, and it is an honor to present them with this year’s award,” said Wiener.
In addition to being made entirely from recycled content, the design of the Pure Life bottle takes into account end-of-life processing. For instance, the bottle features a state-of-the-art, pressure-sensitive label. Unlike traditional adhesive labels that may not release from PET flakes during the recycling process, potentially damaging the recycling stream, these new labels remove easily during the wash stage of the recycling process, so the material can be used to make new bottles again and again.
“Bottles like this are the future of recycling, and so to be recognized with this award is particularly significant,” said Fernando Mercé, President and CEO of Nestlé Waters North America. "Made from 100% recycled plastic, and 100% recyclable, this Nestlé Pure Life bottle is proof that a fully circular economy is within our reach.
“We take great care here at Nestlé Waters to design our packaging with recycling in mind, and we’re proud to have this bottle, from our namesake brand, inspiring consumers to recycle and join us on this journey to take the ‘single’ out of ‘single-use’ plastic bottles,” said Mercé.