Many of its member companies are part of the Alliance to End Plastic Waste, which “is driving forward a major initiative that has set realistic and obtainable goals,” said the Plastics Pipe Institute Inc. (Irving, TX).
Caving to pressure from environmental activist organization As You Sow (Oakland, CA), the company promises to eliminate non-recoverable or non-reusable plastic packaging by 2025.
And if they do, where does that leave the traditional recycling industry?
The new Loop platform shifts the packaging paradigm from disposable and owned by the consumer to durable and borrowed. Major consumer products companies such as Nestlé, P&G and Coca-Cola are on board.
Partnering with RPC bpi nordfolien, the Korean company says it has become one of the first chemical companies in the world to package its products in 20-kg polyethylene (PE) bags made with 50% recycled PE.