This year’s Foodservice Packaging Institute’s (FPI; Falls Church, VA) 2015 Trends Report highlighted industry opinions that focused predominately on environmentally friendly packaging and customization techniques to differentiate products. The annual trend report, which is in its seventh year, looks for common themes found throughout the entire foodservice packaging value chain—from raw material suppliers, packaging manufacturers, distributors and operators.
“When it comes to foodservice packaging and the materials used to manufacture them, interest in ‘sustainable,’ ‘green’ or ‘environmentally-friendly’ options continue to be popular. What’s notable this year is the overwhelming number of mentions related to compostable packaging,” said Lynn Dyer, FPI’s President. “We create this Trends Report each year to help our members understand what’s driving sales so they can take advantage of these opportunities and support the changing needs of their customers.”
Major trends include:
- Packaging: Environmentally friendly or sustainable packaging remains a long-term overall trend. Specifically, compostable packaging was mentioned in an overwhelming number of responses. Other trends include the shift to a more natural look through the use of “Kraft” paper over bleached paper to promote the belief that “brown is the new green.” On the other hand, another trend of note includes an increase in graphics and color as operators recognize the opportunity to promote their brand on packaging.
- Raw materials: “Green” packaging is apparent in raw materials, as different resins and papers are trending based on both the real and perceived environmental advantages of those materials.
- Machinery: In the machinery used to manufacture foodservice packaging, the desire for highly automated machines that run faster, more efficiently and at lower costs continues—but with little innovation in the industry.
- Distribution: Consolidation remains a major trend in foodservice distribution (despite the halted merger of the two largest foodservice distributors), along with SKU rationalization and increased competition from small- and medium-sized distributors.
- Operations: In a continued effort to stand out and differentiate themselves from competitors, foodservice operators are increasingly choosing customized food and beverage items, as well as their associated packaging. Other major trends include increased breakfast business, “grab and go” items and smaller portion sizes that reflect the consumer snacking trend.
The survey was published in September, gathering viewpoints from companies in the raw materials, machinery, packaging, distribution and operations sectors. The report contains two sections: the first lists direct comments and insights by industry players and the second collects the data with additional insights from FPI staff.