Guangzhou, China — Rhodia (Lyon, France) has reinforced its commitment to the Asian markets with the recent opening of a technical center in Shanghai, consolidating the company’s global technical center network. The new facility offers engineering support to customers across the range of industries served by Rhodia Polyamide''s engineering plastics materials in China and the wider Asian region.

“The addition of this latest asset complements our business strategy for the Asia Pacific region,” says William Lee, marketing director for Asia. “For our customers, it will mean an even faster response to their needs for technical assistance, and, importantly, this local expertise will be supported by our global knowledge network. Therefore, through our Shanghai technical center, customers will have access to the highest quality services currently available in any marketplace.”

From assistance with concept development through to final part optimization, Rhodia’s center in Shanghai is equipped to extend customers technical teams and resources or undertake project assignments independently. Rhodia’s engineers are able to conduct feasibility and performance studies on any applications in which its polyamide materials are used. Typically these include automotive, electrical and electronic, consumer and industrial components.—[email protected]