Dampack international bv introduced The BeeMagicTray, a packaging tray suitable for modified atmosphere packaging (MAP) whereby traditional moisture absorbers are no longer needed. The BeeMagicTray uses a perforated film placed above the honeycomb base, allowing any excess moisture to pass through the film and to be separated from the packaged product. The moisture is retained through the surface tension in the honeycombs that act as capillaries.

The concept is composed of 100% mono materials for recyclability. Also, far fewer materials are used than with traditional absorbers, which can no longer be recycled once filled with blood/moisture. The consumer's health is a central focus; no fibers are released, as is the case with the current cut absorbers. The BeeMagicTray improves the quality (lower bacterial count, less moisture loss and less discoloration, reduced acidification, no base imprint), as the gas mixture is also in contact with the underside of the product, which promotes an extended shelf life.

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