Proctor & Gamble presented its new Mr. Proper Sustainable pack with auto-stop dosing cap containing a highly concentrated formula (2.5x) of hard surface cleaners. The advantages offered by the new pack include the smart dosing cap (auto-stop) using world's smallest dosing system in market and more consumer convenience, as consumers have better dosage control. The auto-stop cap uses a timer-like mechanism activated by a squeeze on the bottle, which dispenses the product and at the same time moves a small piston forward that cleanly shuts off the flow when the right dose is reached (one squeeze is one shot). P&G says the pack is more sustainable as well, as the autostop cap eliminates overconsumption of concentrated product. Also, the new design yield packaging material savings (11,000 ton packaging material and 1,125 truck transportations for WE only) and water savings (64% per bottle). 

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