Global packaging giant Sonoco (Hartsville, SC) has invested $12 million in a state-of-the-art packaging solutions studio at its headquarters in the U.S. The iPS Studio is a leading-edge research, development and innovation center that examines consumer and market insights in order to foster the development of new packaging concepts.
The studio includes a Consumer Interaction space enabling live, direct observation of consumers interacting with products and packaging in areas including retail, kitchen, living and bathroom environments; collaborative spaces where experts can work with the latest technologies to turn ideas into packaging concepts; technology for the development of structural design and manufacturing options that access potential for commercialization; a pilot plant to test manufacturing performance, state-of-the-art printing capability and rapid prototyping labs that aid in developing engineered prototypes that can then be tested in real world simulation spaces.
According to Sonoco, a key part of this blueprint for channeling intellectual capital is its i6 Innovation Process where insights, ideation and invention come together in a step-by-step process that starts every conversation with the customer. With the packaging industry’s broadest portfolio, deep expertise in design, testing and material science, and a disciplined process for innovation, Sonoco is uniquely positioned to create a 360° Customized Solution for customers.
Sonoco is a global provider of a variety of consumer packaging, industrial products, protective packaging, and displays and packaging supply chain services. It has annual sales of approximately $5 billion, with 20,800 employees working in more than 330 operations in 34 countries, serving some of the world’s leading brands in some 85 nations.
Last year, the company brought to market its TruVue can, made with its proprietary Fusion Freshlock Technology, which consists of a highly engineered, multilayer plastic substrate that makes it transparent and the enclosed product visible to the consumer. It has an easy-open metal lid and metal bottom that consumers prefer on a traditional metal can.