Though the rumor caused a flurry of phone calls to the company’s offices, McKevitt says Toshiba never once veered from its decision to be at NPE2009. In fact, Toshiba has increased its participation, taking more exhibit space than it had at NPE2006.
McKevitt gave credit to SPI President William Carteaux for his efforts. In light of the difficult economic situation globally, SPI set up the NPE2009 Stimulus Program, which provides a variety of cost-saving benefits to show exhibitors, as well as to show visitors. Carteaux has been very active in promoting these, including traveling in Asia and Europe to meet with supplier companies.
Toshiba says the larger booth space will increase visibility of its electric molding machines. According to McKevitt, Toshiba Machine America has been developing programs that coincide with NPE2009. “Those programs tie in with everything else we are doing, resulting in a single, cohesive marketing message that will be conveyed at NPE and throughout the marketplace,” he says
Toshiba says NPE has a major impact on its global marketing success. McKevitt added, “For Toshiba Machine, NPE is our summer Olympic games—the major international event that occurs only once every few years. It would not be in our company’s best interests to miss the premier plastics trade show in North America.” —[email protected]