Behr transforms traditional paint can with eco-friendly pour lid

Over the past two decades there have been a few innovations in paint cans, including Dutch Boy’s extrusion blow-molded HDPE square one-gallon Twist & Pour paint can with the easy-pour spout. However, paint cans have remained, well, paint cans. Behr (Santa Ana, CA) just announced a reimagined paint can that requires no paint key or other tools to open and close. In addition, Behr’s new, 100% recyclable design features a first-of-its-kind Simple Pour plastic lid that eliminates mess and rust, and keeps paint fresher longer, the company claims.

“The current gallon paint can was long overdue for innovation,” said Jodi Allen, chief marketing officer at Behr. “We’ve spent years experimenting to perfect this new design, making sure this revolutionary new can is both environmentally responsible and effective in alleviating common pain points in the painting process. This new design will ensure do-it-yourselfers and pros alike can easily use and preserve Behr’s high-quality products.”

Behr’s newly reimagined paint cans will be sold with a complimentary, washable, 100% recyclable plastic pour spout that snaps onto a 70 mm opening on the top of the lid, which can be re-sealed with a simple twist-off cap. For those who prefer to dip their brush directly into the can while painting, the new lid can be removed the traditional way as well.

“DIY and professional customers alike will appreciate this new design that ensures a perfectly clean pour and easy, secure storage every time,” said Chris Waits, merchandising vice president at The Home Depot. “The new lid also saved time and effort for customers due to the easy-to-remove, plastic screw cap — helping shoppers get in and out of the store and back to ‘doing.’”

The new paint can featuring Behr’s Simple Pour lid is rolling out now in one-gallon cans of the brand’s most advanced paint offering, one-coat hide Behr Marquee Interior and Exterior Paint & Primer, exclusively at The Home Depot stores nationwide.

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