Mattel Inc. announced on Earth Day the launch of the iconic Fisher-Price Rock-a-Stack and Fisher-Price Baby’s First Blocks made from sugarcane-based plastics, which are now available as a bundle for pre-sale. The new items demonstrate progress toward the company’s goal, announced last year, to achieve 100% recycled, recyclable or bio-based materials in both its products and packaging by 2030.
|The Fisher-Price Rock-a-Stack toy, made from sugarcane-based plastics, was launched on Earth Day 2020. Image courtesy Mattel.|
“At Mattel, our purpose is to empower the next generation to explore the wonders of childhood and reach their full potential, and creating a more sustainable world is a key part of that,” said Richard Dickson, President and COO. “Our materials goal is just the beginning. We will continue to actively advance our sustainability efforts through additional improvements to our products, packaging and operations.”
Mattel’s product and packaging commitment expands the company’s Environment Sustainable Sourcing Principles that were announced in 2011. The company has also adopted the How2Recycle label, a standardized labeling system that clearly communicates recycling instructions to the public.
In addition to the Fisher-Price products, Mattel also recently launched three Mega Bloks sets made from sugarcane-based plastics: The Mega Bloks Polar Friends, Mega Bloks Safari Friends, and Mega Bloks Woodland Friends. These items, first introduced earlier this year, will be restocked in the coming weeks.