Every year, the In-Mold Decorating Association (IMDA; Skokie, IL) organizes a parts competition to showcase the most innovative, creative and technologically advanced in-mold labels for durable goods as well as single-use disposables. IMDA is an organization of molders, printers, materials suppliers and equipment manufacturers in the in-mold decorating industry. This year is the ninth time that the awards ceremony has been held at IMDA’s annual symposium, and in which Verstraete IML (Maldegem, Belgium) has won awards in the various categories. This year, Verstraete IML took home five of the 11 awards for five successful brand owners. They are all featured in this slide show.
Best Part Design
Gold Award: Eggyplay
Brand owner Eggs Posure wanted to develop creative packaging concepts for the egg industry and this fit the bill. Eggyplay serves as packaging and a sustainable toy because the egg boxes work like click-together building blocks. The innovative, recyclable packaging weighs less than traditional egg packaging and takes up half the stack space on the shelf. The IML labels are dishwasher-proof and resistant to repeated exposure to high temperatures, moisture and detergents.
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