Best Product FamilyGold Award: 4800 Series Bait Bucket, Plano Synergy, Frabill Div.Plano Synergy wanted to upgrade the functionality and ease of use of its bait-storage buckets while establishing a unique visual look to set apart the brand. An in-depth review of innovative branding technologies resulted in Frabill’s new label, which included installing an IML automation system, leveraging past success with IML and applying existing knowledge of the IML process from previous projects.To view the next slide, click on the arrow under the image.