Best Label Design
Gold Award: Homann Meat Salad, Golden Pickle Competition
Homann opted for Verstraete’s DoubleSided IML labels for the bottom of the packaging, printed on both sides to conceal the “golden pickle” from the consumer. The consumer only found out if there was a golden pickle on the bottom of the container and if he/she had won €5,000 when the last portion of the meat salad was served.
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