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Web tool shows the way to “use less stuff”

Want to prove to skeptics the environmental benefits of a plastic container vs. a glass or paperboard alternative? Just navigate to the Use Less Stuff (Rochester, MI) website and deploy the free-use CalcuLess Environmental Impact Analyzer.


The online tool generates a simplified comparative analysis of the greenhouse gas emissions, energy consumption, and solid waste created by particular packages. The need for this type of information is enormous, since concerns over sustainability are becoming more prevalent throughout the distribution chain, from consumers and retailers up to packaging converters, designers, manufacturers, and brand owners, according to the software developer.

To use CalcuLess, site visitors enter readily available information about a specific package-how much product it holds, the materials from which its components are produced, and the weight of those components. Recycling is also considered, using the latest available data from the U.S. Environmental Protection Agency (EPA). According to Bob Lilienfeld, editor of The ULS Report, "Many companies are looking for cost-effective ways to provide the environmental impact information being requested by brand owners and retailers. We developed this tool to help them get a quick read on their sustainability options." [email protected]

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