is part of the Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Talent Talk: How to Craft Your Employer Value Proposition

Image: Vitalii Vodolazskyi/Adobe Stock value proposition on chalkboard
To maximize your company’s hiring brand and attract top talent, brainstorm your employer value proposition. Here are 10 topics to get things rolling.

Last week we discussed your company’s brand and why that is important for attracting and retaining top talent. A good step toward maximizing your hiring brand is to identify your employer value proposition, or why an employee might consider leaving his or her current situation to join your organization.

If ever there was a perfect situation for a team brainstorming session, this is it. Make sure you get a diverse and inclusive group in on the exercise, and those are not just buzzwords. I rarely go out to lunch these days, but a couple of my recruiters told me the other day one of the things they love about our Florida office is there are almost 50 places to grab lunch within a five-minute drive. Quite different things are important to different people.

The scope of this is virtually limitless, but here are 10 topics to get you and/or your team headed down the right path:

  • Company growth, or innovative new products or markets.
  • Exciting work, special projects, or opportunities for personal advancement.
  • Seemingly small perks, like the office is next to a park you can walk to at lunch.
  • Ability for flexible work hours.
  • An entrepreneurial culture where measured risk taking is encouraged.
  • A direct supervisor who is also a tremendous mentor.
  • Training programs.
  • Don’t overlook obvious benefits like a 401(k) match.
  • Company awards, recognitions, or affiliations.
  • Things the company does that contribute to the community, or industry.
  • Bonus item: The opportunity to brainstorm with the boss from time to time.

When you are done with this you will probably note two things.

First you will probably come away with a refreshing perspective on a lot of cool things about your company, likely including things you have come to take for granted.

Second, you will have already started thinking of some things you could add to that value proposition at little or no cost.

Next week we will continue this discussion by exploring ways to improve your value proposition, if necessary, and what to do with it.


About the author

Paul Sturgeon is CEO of KLA Industries, a national search firm specializing in plastics, packaging, and polymer technology. If you have a topic you would like to see discussed, a company that is growing, or other ideas for this blog, e-mail Sturgeon at [email protected].

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.