UK environmental charity Waste & Resources Action Program’s (WRAP) Recycle Now has launched a new campaign to help consumers deal with the confusion they encounter when it comes to recycling plastics.
The ‘Recycle Plastic – Fantastic!’ campaign, part of WRAP’s recently re-launched Recycle Now campaign, runs until the end of November and its objective is to support local authorities, brands and retailers to increase consumer’s knowledge of the different types of plastic packaging that can be recycled.
More than 50 communications materials including digital resources, posters, pull-up banners and leaflets have been created specifically for plastic recycling and can be customized by Recycle Now partners.
WRAP director Marcus Gover said: “Using the communication materials is a real opportunity to deliver some targeted communications campaigns around a material stream we know causes confusion with consumers.
“We want people to recycle plastic as it’s a fantastic useable resource. We’re asking partners to get involved by downloading the new materials and use them in their own plastic recycling campaigns. The materials have been created to provide clarification, dispel myths and help consumers get a better understanding of what they should be recycling.”
From December to February, WRAP will run a communications campaign on paper and card. This will then be followed by metal and glass from March to May 2016.
