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Norwegian printed electronics company Thin Film Electronics ASA (Thinfilm; Oslo) is partnering with Constantia Flexibles (Vienna, Austria), a manufacturer of flexible packaging and labels, to deliver pressure-sensitive labels employing Thinfilm’s near-field communication (NFC) OpenSense technology to brands within the beverages market to enhance consumer engagement and mobile marketing applications.

Kari Embree

February 19, 2016

1 Min Read
Constantia Flexibles places six-figure order for Thinfilm's NFC OpenSense tags

Thinfilm received a six-figure unit order from Constantia for NFC OpenSense. The partners are currently developing strategic manufacturing and application processes for incorporating NFC OpenSense technology into wine, spirit and beverage labels, as well as flexible packaging for consumer packaged goods (CPG).

According to a statement from Thinfilm, NFC OpenSense tags are thin, flexible labels that can detect both a product’s “factory sealed” and “opened” states and wirelessly communicate contextual content to consumers with the tap of an NFC-enabled smartphone. Each tag is uniquely identifiable and, when combined with a custom app and cloud-based software, enables item-level communication to a “market of one.” In addition, the tags remain active even after a product’s factory seal has been broken, permitting brands to engage in consumer dialogue that extends beyond the point-of-purchase and continues throughout the product’s lifetime, including the opportunity to repurchase.

“Constantia Flexibles is excited to help bring Thinfilm’s NFC OpenSense technology to the label marketplace,” said Mike Henry, EVP Label Division at Constantia Flexibles. “We have been collaborating with Thinfilm for over a year and are convinced our companies share an innovative DNA that will lead to real market differentiation.”

The label-focused initiatives are being managed by Constantia Flexibles’ Label Division. These collaborative efforts aim to position Constantia Flexibles as a leading Thinfilm preferred converter partner moving forward.

“We are very pleased to be partnering with one of the premier flexible packaging and label firms in the industry,” said Davor Sutija, CEO of Thinfilm. “We look forward to leveraging Constantia Flexibles’ expertise in order to optimize processes for the integration of NFC OpenSense into packaging and make this powerful technology accessible to their clients.”

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