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Grocery chain Whole Foods has recently come under attack for its pre-peeled oranges. The PR nightmare for the brand started after a shopper from across the pond posted a photo on Twitter showing a shelf full of pre-peeled oranges, each of which had been placed in a plastic container instead, and tweeted out with the picture: If only nature would find a way to cover these oranges so we didn't need to waste so much plastic on them."

Kari Embree

March 7, 2016

1 Min Read
Outrage on Twitter over pre-peeled orange packaging at Whole Foods


Image courtesy ‎@awlilnatty.

Shortly after, the tweet went viral along with the hashtag #orangegate and was retweeted more than 80,000 times. Many Twitter users were outraged about the gross overuse of plastic and even went as far as to point out how lazy people are nowadays that they can’t peel their own oranges.

Whole Foods tweeted back saying: "Definitely our mistake. These have been pulled. We hear you, and we will leave them in their natural packaging: the peel."

Other Twitter users posted comments actually sticking up for the pre-peeled oranges pointing out the advantages of them for disabled or elderly people who are unable to peel the fruit.

A spokeswoman from Whole Foods further explained to The Huffington Post, "a lot of our customers love the convenience of our cut produce offerings, but this was a simple case where a handful of stores experimented with a seasonal product spotlight that wasn't fully thought through. We're glad some customers pointed it out so we could take a closer look."

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