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Slideshow: Hot wheels at K 2016

What better way to attract traffic to your booth than a stunning car or motorcycle?

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Kari Embree, Karen Lairdand 1 more

October 27, 2016

5 Slides
Slideshow: Hot wheels at K 2016

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As carmakers try to meet challenging fuel-efficiency mandates, partly through lightweighting, plastics have become an increasingly popular resource. The average vehicle currently has around 167 kg of plastic parts, according to a recent study from consultancy Ceresana (Constance, Germany). So, it’s not surprising that cars, and even some motorcycles, were front and center at many exhibitor stands at K 2016 in Düsseldorf, Germany. And it doesn’t hurt that displaying a hot car is a sure-fire way to attract traffic to your booth. This slide show features some of the driving machines that got our attention.German manufacturer of temperature control systems Weinreich (Lüdenscheid) parked a Lotus Exige V6 S at its stand. The vehicle weighs 1,090 kg and the chassis is made of aluminum, composites and various plastics. How does it handle, you ask? Well, it goes from 0 to 60 mph in under four seconds, and the BBC’s Top Gear says it may be “one of the best handling cars available today. Seriously, it’s just sensational.” 

What better way to attract traffic to your booth than a stunning car or motorcycle?

About the Authors

Norbert Sparrow

Editor in chief of PlasticsToday since 2015, Norbert Sparrow has more than 30 years of editorial experience in business-to-business media. He studied journalism at the Centre Universitaire d'Etudes du Journalisme in Strasbourg, France, where he earned a master's degree.

www.linkedin.com/in/norbertsparrow

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