Millennials are driving alternative wine packaging formats: Wine Pouch (R)evolution

The creative agency Reverse Innovation (Milan, Italy) and Gigante, a high quality Italian winemaker from Friuli Venezia Giulia region, have developed a graphic and structural pack that aims to appeal to a demanding audience called Wine Pouch (R)evolution. The result is an innovative design that cleverly and elegantly emulates the classic “Bordeaux” bottle by means of an intriguing play of solid areas and empty spaces, emphasized by the contrasting opaque and gloss surfaces of the materials used. So far, the packaging has picked up six awards since it's launch to market.A simple and elegant black pouch is wrapped by a paper rigid structure that defines the sophisticated shape of the final product. The graphic design plays an integral part in the product design. The geographical origin of the grape is enhanced by the use of blind embossing and UV varnish to reproduce the distinctive terracing of the vineyard. The naturally irregular but almost concentric patterns recall the rows of vines growing on softly undulating slopes, according to the creative agency. The illustration of the vineyard location even uses the specific shape of the local vine leaf, which is characteristic of this splendid wine-producing area.Due to its structural design, the wine pouch is self-standing and remains vertical while in use. This means that the pouch may be left on a table as you would a normal bottle. It opens with a regular screw top and is easy to serve. After use, the pouch may be recycled by simply separating the paper and plastic elements.To view the next slide, click on the arrow under the image.