Millennials are driving alternative wine packaging formats: Xo, G

Italian American television personality and journalist Giuliana Rancic has launched an all new, cutting-edge wine brand XO, G with packaging that comes together in a snap.After discovering a wine package last year called StackTek, which consists of four prefilled, individually sealed, shatterproof, stemless wine glasses that snap together to form a perfect equivalent of a 750ml bottle, Rancic reached out to the team at Stack (Anaheim, CA ) to explore opportunities to bring this convenient package to women worldwide. What followed was a multi-country wine brand, XO, G that reflected Rancic’s persona, with a stylish design that looks like a personal gift from Rancic to her fans, and imported wines from her favorite global appellations. The stemless glasses are made from a high grade PET plastic called Vinoware.The product has a shelf life of 96 weeks which is the best in the industry amongst single serves.To view the next slide, click on the arrow under the image.