SPE’s new brand identity and website reflect change

It’s not only people and packaging that get makeovers, but professional organizations, too. The Society of Plastics Engineers (Bethel, CT) has launched a new brand identity and website that better communicate what SPE is and who its members are in unveiling a new logo, colors, and font and website.

“Who we are today as a society and industry is different than who we were 75, 50 or 25 years ago; even different than who we were just a year ago,” said Patrick Farrey, SPE CEO. “Our members and their needs have changed significantly. Our brand relaunch represents the natural evolution of that transformation. These improvements are about making sure our brand is relevant to our members and their lives. We are no longer a brand for ‘engineers’ only. Our design goal was to better match the members we serve today: plastics professionals that work throughout the plastics industry value chain worldwide-including scientists, technical personnel, and senior executives.”

SPE members come from a broad range of backgrounds, age, gender, educational experiences, majors, interests, motivations, as well as levels of prior knowledge and skills, totaling 22,500+ members from 84 countries.

“We celebrate the diversity of our community and support the professional and personal journeys of every one of our members.” said Farrey.  “That’s why we tell their stories through SPME, a new campaign that celebrates our members and who they are-unique, energetic, and forward looking.”

Redesign details

SPE’s new logo is a fresh, vibrant and a modern look that incorporates where SPE has been and where it’s headed. SPE kept the shape of the shield, but chose to use lower case letters in its logo to present a vibe that’s approachable and welcoming vibe. The color green is retained, but it’s been darkened. This new “SPE green” is future-oriented: signaling current and prospective eco-friendly plastic innovations.

SPE added a new tagline to their logo “Inspiring Plastics Professionals”.

“We are inspired by our members’ impact: those who make a profound difference in the plastics community every day,” noted Farrey. “This inspiration fuels our passion to help them succeed and guide them to answers they need; to connect them to colleagues/mentors and relevant trends, and champion their efforts to address the most pressing challenges within our industry. As you begin to see the new brand identity used on our website, at our events and through our communications, it will be a reminder that our members are—and always will be—the inspiration for all we do.”

A newly redesigned “responsive” website was launched as well. It was introduced at www.4spe.org and reflects SPE’s new brand identity.

“It was built with our members in mind, streamlining menus and simplifying navigation,” said Farrey. “It will allow us to deliver rich content in a clean and organized way.”

The new website will also provide easy access to join, renew membership, download articles or research, register for an event, or utilize any of the many SPE benefits.

SPE partnered with David Nelson of davidnelson design (Chicago) to implement this project. 

To explore the new SPE through the new website please go to www.4spe.org.