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Denmark-based Faerch Plast A/S (Holstebro), one of Europe's leading manufacturers of high-performance plastic packaging for the food industry, has announced plans to build a network of overseas distributors targeting aggressive expansion in Australia, New Zealand, USA, Canada, South Africa, the Middle East and Israel."This international expansion is a key part of Faerch Plast's strategic growth plan," said Joe Iannindardo, Sales Director for Overseas Markets at Faerch Plast A/S.

Karen Laird

April 20, 2015

2 Min Read
Faerch Plast says "aggressive expansion" is key component of long-term strategic growth plan

The growth plans are focused on its core range of dual ovenable CPET (crystalline polyethylene terephthalate) containers for frozen and chilled convenience meals. Offering a wide temperature tolerance from -4°F (-20°C) to 430°F (220°C) for freezer-to-oven or microwave convenience, CPET eliminates negative effects on food flavor and aroma. Faerch Plast's latest innovations in this area include dual color packs for enhanced on-shelf appeal and product differentiation and frost trays for unrivalled impact and shatter resistance at low temperatures.

Faerch Plast's dual-color CPET trays feature one color on the outside surface and another on the inside, offering food retailers and manufacturers a major point of differentiation. These packs, which combine ease of use with an attractive appearance, are targeted at high-end convenience food products and are the ideal solution for increasingly popular oven-to-table ready meals. Their introduction to major British retailers has been very successful; according to the company, sales have risen 15%.

Moreover, as Iannindardo pointed out, the company has an excellent reputation as a market leader in CPET containers for the European frozen and chilled convenience food industry.

"We are looking forward to establishing and working with a network of highly reputable distributors to replicate this success across the rest of the world," he said.

Faerch Plast will also introduce containers produced from its MAPET II mono material into the targeted markets. Specially designed for the robust top-sealing of fresh meat, poultry and fish, these packs offer the same properties as multi-layer materials but are more cost effective, secure and environmentally friendly than non-recyclable laminates.

Produced from a single substrate using postconsumer recycled plastic (rPET), MAPET II trays can be sorted and recycled if an appropriate waste infrastructure is in place. Available in a wide range of colors, the absence of a hazy PE layer ensures clarity of the transparent grades, allowing consumers to assess the quality and integrity of the food item prior to purchase.

In 2014, Faerch Plast took home numerous awards, including the Snack d'Or trophy at the Sandwich & Snack Show in Paris, for its innovative CPET pizza tray; the company was named a ‘Commended' winner in the 2014 Starpack award's Food & Drink Primary Packaging category for its dual color CPET trays; and it captured a prestigious Scanstar award for MAPET II and a Worldstar in the food category, also for MAPET II.

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