Online ‘compass’ helps you navigate K show

Helping to find your way through those 2000+ exhibitors is Messe Düsseldorf, organizer of the big show, which for the first time this year has added what it calls its Innovation Compass to the K visitors' toolkit.

The Innovation Compass is an online tool that will be available about four to six weeks before the K 2010, giving visitors plenty of time to gain an overview and to identify and learn as much as possible about the innovations that are most important to them. K will be held from October 27 - November 3, 2010 at the fairgrounds in Düsseldorf.     

This tool will offer a search matrix for innovations those that make it possible to generate real competitive advantages. 
A series of main topics have been chosen covering a broad swath of processors' concerns and issues including "plastics made from renewable resources";  "speeding up manufacturing processes"; "increased throughput"; and "speeding up product changeover times" among others.

For inclusion in the Innovation Compass, exhibitors must satisfy a certain number of criteria in order to document their innovation claim. In developing and implementing the Innovation Compass, Messe Düsseldorf and the Exhibitors Council of K 2010 are supported by the newly established Scientific Council for the trade fair, with members of the plastics and material science academic community offering their guidance in tandem with experts from some of Europe's leading trade groups. Together, this group will ensure that the innovations included in the Compass truly are noteworthy. Even with that pre-selection process, the explanations to be provided and the link to the exhibitor's home page will allow visitors to judge for themselves which innovations will be of most interest to them.

Using these tools and others we'll highlight in the coming months, processors will have much to gain before and during the show. —[email protected]