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Styrolution inaugurates Korean ASA plant

Styrolution (Frankfurt/Main, Germany) has inaugurated a plant located in Ulsan, South Korea for its Luran S acrylonitrile styrene acrylate (ASA) resins that have been impact-modified with acrylic ester rubber. The new plant has a capacity of 43,000 tonnes per year, complementing current ASA capacity in Europe and North America, enabling Styrolution to offer customers in the Asia-Pacific region greater security of supply and shorter lead times.

Styrolution (Frankfurt/Main, Germany) has inaugurated a plant located in Ulsan, South Korea for its Luran S acrylonitrile styrene acrylate (ASA) resins that have been impact-modified with acrylic ester rubber.

The new plant has a capacity of 43,000 tonnes per year, complementing current ASA capacity in Europe and North America, enabling Styrolution to offer customers in the Asia-Pacific region greater security of supply and shorter lead times.

chang
Styrolution's Chang: Automotive a target for ASA in Asia.
Luran S features high thermal stability, good chemical resistance and excellent resistance to weathering, ageing and yellowing. Such properties make Luran S well-suited for outdoor applications in various industries including automotive, electrical & electronics, building & construction, as well as sports & leisure. An improved generation of UV-stabilized ASA (with improved light fastness) was launched in 2011, opening up a wealth of new possibilities for unpainted exterior applications. This pioneering technology is said to be an ideal solution for sustaining deep colors for use in the premium car segment.

"Styrolution excels at helping customers develop customized applications that offer a competitive edge. This new Luran S production line in Ulsan will help Styrolution capture more opportunities in emerging markets, such as the automotive and building & construction industries in Asia where quality and innovation are keys to commercial success," says Hyung Tae Chang, president Asia-Pacific, Styrolution. "The new line will also enable Styrolution to expand our product portfolio in more Asian countries and further strengthen our market position as a global leader in styrenics," adds Chang.-mpweditorial@ubm.com

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