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Advanced Recycling Gains Support from Sir David Attenborough

Mura Technology’s advanced recycling promotional video that addresses ocean plastics features the renowned natural historian and famed oceanographer Sylvia Earle.

Rick Lingle

February 9, 2021

Having big-name ocean environmentalists like the aforementioned along with Jo Ruxton (seen above), Cofounder, Plastic Oceans UK, supporting the use of advanced recycling as a way to address the ocean plastics problem is a major marketing win for the promising new recycling technology and for Mura Technology.

“While our plastics affect the entire planet,” says Sir David Attenborough, “it’s our oceans that bear the full brunt of plastic pollution. This is a disaster.”

The solution is to prevent plastic debris from entering the ocean in the first place. “The good news is that this can be accomplished with improved waste management systems and new improved technology,” Attenborough points out.

The former can create jobs in impoverished areas and the latter taps Mura Technology’s proprietary Catalytic Hydrothermal Reactor (CAT-HTR) process, which uses supercritical steam to convert plastics back into the chemicals and oils from which they were made. Cat-HTR can recycle all waste plastics, including those considered unrecyclable that are currently incinerated or sent to landfill, such as multilayer, flexible plastic films, pots, tubs and trays.

A spoiler alert for the 5+ minute video: Saving the oceans depends on all of us.

About the Author(s)

Rick Lingle

Senior Technical Editor, Packaging Digest and PlasticsToday

Rick Lingle is Senior Technical Editor, Packaging Digest and PlasticsToday. He’s been a packaging media journalist since 1985 specializing in food, beverage and plastic markets. He has a chemistry degree from Clarke College and has worked in food industry R&D for Standard Brands/Nabisco and the R.T. French Co. Reach him at [email protected] or 630-481-1426.

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