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BASF, the world's largest chemical company, has a new slogan. The new claim - 'We create chemistry' - echoes the company's,  "We create chemistry" strategy, which was announced in 2011. "Since we launched this strategy, BASF has been increasingly focusing on offering its customers functionalized products and solutions based on chemistry as a clever combination of compounds," explained Kurt Bock, chairman of the board of executive directors of BASF. "It is therefore the right time to make the next step and move from 'the chemical company' to 'We create chemistry.'"

Karen Laird

September 10, 2014

3 Min Read
BASF focuses on chemistry's role for a sustainable future

BASF, the world's largest chemical company, has a new slogan. The new claim - 'We create chemistry' - echoes the company's,  "We create chemistry" strategy, which was announced in 2011. "Since we launched this strategy, BASF has been increasingly focusing on offering its customers functionalized products and solutions based on chemistry as a clever combination of compounds," explained Kurt Bock, chairman of the board of executive directors of BASF. "It is therefore the right time to make the next step and move from 'the chemical company' to 'We create chemistry.'"

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