Tom’s of Maine taps R&D for bottle make-over

Work for the Kennebunk-based firm will include creation of mouthwash packaging for multiple SKUs to be sold in the U.S. and the UK. “The voluptuous designs we presented held more retail appeal than the more stock-looking packaging our competitors offered,” said Corwyn Strout, creative director of R&D’s Leverage unit. “Our package designs underscore key brand attributes and will capture consumer attention at the point of sale, as they build our customer’s brand.”

Tom’s of Main products and packaging in the natural oral care product category, as well as deodorants and soaps, are designed to be sustainable and recyclable, and use natural ingredients with no artificial sweeteners, preservatives, colors, flavors, or animal ingredients.