Ford Motor Co.
Ford was going to struggle with the overwhelming demand for its hot new Bronco no matter what, but the semiconductor shortage has only made matters worse. Nevertheless, Ford wants to keep fans excited, so they’ve cooked up the customized Riptide to inspire those aspiring owners.
In this case, that means replacement tubular doors and a surfboard rack with boards overhead. Velocity Blue paint evokes the ocean and inside durable marine-grade vinyl seats and rubberized washout flooring ensure the Riptide is truly beach-ready.
“For this Bronco Riptide project, we imagined a customer who enjoys the open air and a free-spirited West Coast lifestyle,” said Missy Coolsaet, Bronco color and materials designer. “We wanted the vehicle to demonstrate how Bronco customers can personalize their vehicle, letting different types of customers visualize what they might want to do with their future Bronco.”